Skills

Topics I'm experienced with throughout my career.

App & Product

Turning ideas into digital products through hands-on product management and development.

Bridging business needs with technical delivery, from concept to a shipped product.

Practical AI, from automations and chat assistants to making your content visible to generative engines.

Turning AI from hype into something useful: workflow automations, assistants, and getting your brand ready for AI-driven search.

Campaigns across search, social and email that reach the right people and convert.

Strategy and execution for digital campaigns, from positioning to performance.

Logos, visual systems and guidelines that give a brand a clear, consistent voice.

From naming to a full visual system, building identities that are recognisable and built to last.

Editorial direction and content that supports the funnel and builds authority.

Planning, producing and structuring content that earns attention, including for the AI era.

More traditional communication skills, from internal comms and copywriting to clear messaging in Dutch, English and German.

The classics still matter. Clear internal communication, strong copy, and getting the message right across Dutch, English and German.

I'm always excited to share ideas and meet new people.